Walkers was set up in 1990 by Anne Neill (with bags of misplaced theories and loads of heartfelt enthusiasm!). European travels, particularly Germany, proved that there were some amazingly creative designers, dressing women in an extraordinary stylish way.... and this somewhat artistic styling seemed not to be present in the UK at the time.
Using asymmetric lines, crumpled fabrics and somewhat bizzare styling ideas, mixed up with luxury yarns, subtle colours and a leap of faith....we went where no other shop (that we knew of) dared to go!
Raised eyebrows from the established retailers and fashion writers proved we had touched a nerve, and buying from instinct rather than format, meant we could experiment to our hearts content! It seemed that the crazier styles flew out the door, and our 'safer' choices hardly moved. So our ethos was formed.
Based in the city of Norwich and enjoying the areas historic cobbled streets, Walkers continues growing right up to 2016. Always looking for new labels, trying to push boundaries, and to keep on the edge of creativity, proves to be a lifelong challenge.
We set up our internet website in 2004, intrepidly putting our toes into unknown waters. We were not certain that there would be a customer wanting to buy, without her stepping into the shop to go through the 'trying on' stage and browsing through lots of rails. But to our delight, there are ladies worldwide, who know what they want, and who get straight onto the website and order away quite happily. We try and look after these long distance customers as best as we possibly can, and use really speedy delivery services and offer lots of extra measurement services and so on to ease those decisions. It all works really well...we have found new customers, and the customers have got some great new clothes!