by basics offers a unique blend of handmade and timeless styles - designed and knitted in Denmark.

They strive to make simple, comfortable collections with good fit and high quality both in materials and workmanship. They have an ethical mindset and believe in reducing waste as much as possible. For instance, they cut the wool by hand, reusing patterns repeatedly. The cut-offs are either used for smaller styles, children's styles or unravelled at a nearby factory and reused. They do not want anything to go to waste.

by basics has 4 collections...

Blusbar - which is the softest merino wool all their Oeko-Tex certified merino can be washed and tumbledried. Blusbar is handcrafted, as each individual part is hand-cut with priority on good fit and finish.

Bamboo - The collection is 100% Oeko-Tex certified bamboo which has many amazing properties. It is due to its fiber temperature regulating as wool, it is breathable and anti-bacterial and very soft.

bamboo is an uncomplicated and comfortable collection of high quality and beautiful colours.

Cotton Sense - made from 100% Oeko-Tex certified cotton the quality is super soft and comfortable to wear, the 1x1 knitted rib fabric is made of combed long-staple fibres which results in outstanding high quality and soft-touch

- designed to stay in shape.

Own - uses natural materials... linen, poplin, cotton, merino wool - OWN is by basics' woven collection... combine with the Blusbar merino, cotton sense, and bamboo to create your very own look.

All by basics products are ethically made with a sustainable focus: no animals being harmed, no use of harmful chemicals, an "only buy what you need" approach and social responsibility.

By basics believe in reducing waste as much as possible. For instance, they cut their fabric by hand, reusing patterns repeatedly. The cut-offs are either used for smaller styles, children's styles or unravelled at a nearby factory and reused. Nothing goes to waste.